SIMPLES
ASSIM

"Simples assim" is a campaign created during a design marathon, in which two posters were composed to be used with the intention of demonstrating in a straightforward manner the possibilities of the products (specifically denture products) from the COREGA brand.

CREATED BY: ANA FELLIPELLI AND EDUARDO EULÁLIO

My partner and I had never participated in a design marathon before, and we were both anxious and a little worried about how we would handle the time and staying up all night to work on the poster. We started by brainstorming and put all our ideas on the table, then we selected a few and continued designing. However, we still weren't satisfied, and we wanted to simplify it, making it something straightforward and easy to understand. So, we decided to focus on a selling point for denture adhesive, the ability to eat comfortably. We selected some foods that create discomfort and presented them in a easily understandable and simple way, just like the adhesive itself – it's simple to be happy with "COREGA."

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EDUARDO DAL MAS EULÁLIO

SIMPLES ASSIM

SIMPLES
ASSIM